It is interesting to note that with the digital age we are in, attorneys can now be found by clients through the internet. One of the best marketing practices that lawyers can utilize is the effective use of search engine optimization or SEO, which allows their law practice websites to be seen at the top of the results on Google. According to Kinney Fernandez & Boire, a law firm in Tampa, Florida, there are several benefits to creating your own legal company website for SEO purposes:
- Creating your own website as soon as possible gives you a better chance of ranking with important keywords
- Websites can also provide one-stop information about your business and the services that you offer, as well as contact information so users can reach out to you
- Websites are also a great way to create the impression that you are an authority figure in your industry or an expert in your local area
In this post, we will be looking into the benefits of SEO and how it can help you find the right clients for your practice.
The Benefits of SEO In Finding Clients For Your Law Practice
-
SEO helps you to find local customers
One of the most common problems for attorneys who try to market themselves online is finding local clients. Since the internet is a global avenue to find prospects, it may be difficult for lawyers to find the right clients for their business. The reasons for this is because laws and court rulings vary from one state to another, and some provisions are applicable in some cases which may not be used in another. Thus, it is important for consumers to find a local attorney who knows the law for the issue at hand. For example, if a customer wants to settle a car accident, he may use terms such as car accident attorney Tampa and type it in the search engines. If you have content that contains these keywords, the customer may have access to you and take advantage of your services. However if you were to leave out local keywords in your content, you would appeal to a national audience and potential be overlooked locally.
-
SEO helps your company find clients who need your specialization
One of the best ways for an online marketing campaign to succeed is by focusing on a niche. This is also true in the professional world, where lawyers also need a specialization in order to have the right clients who trust in their services. SEO can be used to market yourself as a professional in a law specialization. For example, if you are a personal injury attorney located in Tampa, Florida, a potential customer may land on your page using the terms slip and fall attorney Tampa. By having these keywords with your specialization and location in your articles, the user will have the chance to land on your page and contact you if they are interested.
-
SEO also provides a ranking for general legal content
By consistently posting blogs and articles about legal matters, you will also gain a reputation as an authority website. The website of your company will be ranked on the first pages of search engines if you keep on using key terms that people look for on the internet. These can involve issues in your specialization such as “What to do if you suffered from an injury at work” or “How to file a divorce in Tampa”. These can give useful information to your consumers which will make them trust you and inquire about your services.
-
SEO gives customers who are actively looking for solutions
Compared to social media, people who use search engines aren’t just “hanging around”. They are people in need of immediate solutions and are willing to pay for your services if they find it worthy. This is why marketing through SEO is an essential tool for your business. It makes more conversions than typical untargeted campaigns or advertising because it gives you the clients who are already looking for your business.
-
SEO filters out people who do not need your services
Conversely, SEO not only helps the right people find your business, it can also help you filter out people who may not likely seek your help. For example, if you specialize in Family Law services and only use keywords in that niche, you will only appear to people who need help in that area. You will most likely avoid appearing to clients who need other services such as tax, organizational law, and other non-related matters.
Kinney Fernandez & Boire recommends using SEO in your company website. SEO is a powerful tool that all legal companies should use to make their business grow. These five great benefits are only a glimpse of what SEO marketing can do, and when combined with other marketing strategies, it can create a powerful funnel that drives clients to your business.
